I never liked the term 'brainstorming' myself. It was made up by a manager somewhere to describe a process of random babble from which the enlightened could fool themselves into thinking they extracted brilliant new ideas.
However, like it or not, it became a term. It described something. I took part in one once and was amazed at how pointless it all was. I never did it again.
Even though I find the term silly, I had to groan at the news that 'brainstorm' is now a politically incorrect word. Apparently it might offend epileptics. Soon the language will be reduced to the words 'and', 'the' and 'it'. George Orwell's Newspeak is here.
So the silly term devised by management is no more. It's been replaced by the half-minds of the Politically Correct with a new, non-offensive term. I warn you to swallow anything that's in your mouth before I tell you what it is.
It's no less silly, but at least it does accurately describe the thin, wet thinking that goes on in those meetings.
Can I still say 'wet'? Or does it offend those who can't swim?